We’re used to seeing reside streamers resort to gimmicks to hardsell their merchandise. Cough, Terence Cao, cough.
Nevertheless it appears netizens are not too long ago extra into low-effort, minimalist reside stream e-commerce?
Let’s check out new viral Douyin reside streamer Zheng Xiang Xiang, who raked in a whopping 100mil yuan (S$18.7mil) in gross sales in simply seven days.
You have to be questioning, what makes Xiang Xiang so particular?
The reside streamer, who perpetually wears an analogous black halter gown because the one donned by Chinese language actress Gina Jin in 2023 movie No Extra Bets, is thought for her deadpan and sped up method of introducing merchandise.
And by that we imply, she solely spends three seconds on every merchandise.
Her routine is: Her assistant passes her a field, she reveals the product, states the worth and pushes it away. No upselling, no additional descriptions, simply that.
Actually, for those who blink, you in all probability would have missed the merchandise fully.
Xiang Xiang’s reside streams are additionally recognised by the piles of Hermès packing containers within the backdrop. All of the objects she sells are positioned within the signature orange packing containers as effectively.
Do not let the atas packing containers mislead you although.
Her merchandise bought are mentioned to all be priced beneath 10 yuan (S$1.9), kinda like Daiso prior to now.
Their low value additionally implies that she had bought roughly ten million items prior to now week to have earned the 100mil yuan.
Whereas Xiang Xiang is a recent face to many, she has truly been within the reside stream enterprise since 2017. Nonetheless, her reputation skyrocketed prior to now month.
Prior to now three days, her follower depend has reached over 1,000,000, making her the “Darkish Horse” of the Douyin e-commerce business in October.
View how Xiang Xiang sells her merchandise within the video beneath:
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Information Abstract:
- Viral Chinese language Reside Streamer, Who Spends Solely 3 Secs Selling Every Product, Earns S$18.7Mil In 7 Days
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